PlugNride Motors aims to redefine the electric two-wheeler landscape in India with its APKE PNR 100 and PNR 200. “Made in India” initiative.
This launch marks a year of significant milestones and a giant leap for India’s nascent electric vehicle (EV) market. Not only that, an air of promise filled the event to highlight the company’s intent that puts into perspective MG’s sense of belonging to Bharat, its objectives married with that of the Indian government’s evident earth-shattering in tandem double-digit ‘Make in India’ mission of sorts. The APKE series is the future of city transportation: high-performance, sustainable, and also cost-effective. With its performance, sustainability, and affordability, the APKE series is set to transform urban commuting.
Indigenous Engineering
Indians are unique in many ways, including their needs and preferences, and APKE PNR 100 and PNR 200 models are engineered specifically for their diverse requirements. They are designed for reliability and ruggedness in touch daily commuting scenarios and benefited from a few hundred man-years of engineering and design effort.
The company has been NATRAX (National Automotive Test Tracks) certified following rigorous tests, propelling PlugNride Motors ahead to a position where it adheres to safety and performance standards that are among the best in the world. This not only increases consumer confidence in the brand and brand promise but demonstrates the commitment that this brand has to maintain safety in urban transport.
Superior Performance
The new models sport a range of impressive tech specs and features to enhance the ride. The APKE series is well-suited for both daily operations and efficient last-mile delivery services, with a maximum speed of 70 km/h and a longer range of 120 km on a single charge.
Using cutting-edge lithium-ion battery technology enables the cars to quickly recharge and extend battery life while reducing maintenance costs and improving owner convenience. The ergonomic shape keeps weight low and the handling is responsive for riding in dense urban traffic without sacrificing a fun or playful ride. We are also down for digital instrument clusters, cosy seating, and devices that make sense.
Strategic Positioning
PlugNride Motors employs a comprehensive distribution strategy that targets both the B2B (business-to-business) sector and the retail market. The company has established an extensive network of sales channels and service centres to ensure wide-reaching accessibility and support for its customers. With the rise of the latest demand, quick commerce companies and delivery services are looking for efficient transportation systems to meet their on-demand deliveries.
“Instead of approaching this electric two-wheeler as a new product, the upcoming vehicles were meant to be a well-thought-out solution to be revolutionary for both businesses & individuals delivering an alternative to petrol vehicles of commutation with eco-friendly & pocket-friendly convenience” commented Zafar Equbal, the Founder & CEO, of PlugNride Motors. “We aim to unlock the best of quality, performance, and after-sales service, thereby elevating the entire Indian EV segment.
Ambitious Goals
PlugNride Motors has ambitious growth plans and a visionary approach, where the target is to sell 20,000 units of the APKE series vehicles specified by FY 2026. The firm aims to consolidate its penetration in the Indian EV segment and become a strong player in this space through this target.
To make this dream come true, PlugNride Motors will invest in marketing & promotion and expansion of its electric two-wheeler dealer network + evolve its product to meet the demands of a growing clientele. Follow the Print Update: Ultimaker is on alert; date: 10.27.2023 Ultimaker is always on alert and dedicated to quality and always sets the standard in how to deliver top products to their customers.
Manufacturing Prowess
PlugNride Motors expands its footprint to be the motif of Make in India’s future-proofed domestic MFG facility staying true to the government’s ‘Make in India’ initiative. PlugNride Motors, a Delhi NCR-based electric two-wheeler startup has opened an ultra-modern, high-tech and advanced manufacturing facility in Sonipat, Haryana. It boasts of world-class automation and quality control processes that help it manufacture electric two-wheelers with the desired quality and consistency.
Mercedes-Benz Bolsters India operations with Rs.2,000 crore investment over the next 10 years for a new manufacturing plant in Bengaluru. However, the German carmaker will source parts from local suppliers and work with Indian pharma manufacturers to promote job creation and support the Indian economy. Through this, the firm intends to scale up the making of electric cars (EVs) to exploit the expanding need for them in the Indian market.
Sustainable Vision
Our mission at PlugNride Motors is to contribute advancements to sustainable urban mobility solutions and reduce the end-to-end environmental footprint of urban transportation. With the APKE series, it is proving its commitment; with its cleaner, greener alternative to petrol-fuelled cars. Alongside its electric car production, the company plans to expand its network of charging stations and offer alternative financing arrangements to allow more customers to afford electric vehicles. Fundamentally, if we want to scale electrification solutions, we need to form an ecosystem around this with government agencies and private sector stakeholders that will work harmoniously.
Future Expansion
PlugNride Motors are well-positioned to be at the forefront of India’s EV growth, thanks to a strong emphasis on innovation, strategic partnerships, and customer-centric initiatives. With a strong commitment to sustainability, performance, and total customer satisfaction, the company aims to help create a cleaner more livable urban environment and make the commuting experience better for the user. They will further strengthen the Indian EV space with the three electric two-wheelers and further supplement the company’s plan to take a bigger share of this robust market of electric three-wheelers and electric cars.
Competitive Pricing
The APKE series will be launched in four series, with the base model, APKE 90, and will be offered at a very competitive ex-showroom price starting from Rs. 99,000. And by cutting price points, it’s aimed at everyone from the everyday commuter who wants an inexpensive, green way to get from A to B, right through to the companies looking for a viable delivery alternative. Aiming to boost the adoption of EVs in India and the world, the company goes on to deliver high-quality EVs at affordable price points, paving the way for a low-emission future.
PlugNride Motors has introduced the APKE PNR 100 and PNR 200, paving a new upfront for the Indian electric two-wheeler industry. PlugNride inherently stands tall on indigenisation & sustainability being the vanguard of urban mobility in India and also strives to engrave customer trust with Quality, Performance & Affordability. By prioritising innovation, customer satisfaction, and environmental responsibility, the firm is well placed and very capable of being a leader in the Indian EV market as well as a major contributor to the global transition to sustainable transportation.
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