Ola Electric is focused on expanding electric mobility adoption in India by targeting tier-2 and tier-3 cities.
By the end of 2025, Ola Electric strives to set up 10,000 sales and service outlets across India. The electric two-wheeler maker said it has initiated a network partner programme to drive the EV revolution further into tier-2 and tier-3 cities, including urban areas where EV adoption is still relatively low.
The Initiatives
The goal of the initiative states:
- Under the initiative, the company has onboarded 625 partners to expand its sales footprint across India.
- It further plans to have 1,000 partners ahead of the festive season this year.
- It aggressively plans to expand its network by on-boarding 10,000 partners, across sales and service, by the end of 2025.
The initiative will give the firm an edge over its competitors.
The Expected Outcome
Ola Electric currently has 800 company-owned stores and with the network partner programme, it will have nearly 1,800 sales and service touchpoints ahead of the upcoming festive season.
What Does The Leader Have To Say?
Ola Electric Chairman and MD Bhavish Aggarwal highlighted that the company’s D2C model has been key to its success. He remarked that the Network Partner Program would enhance the benefits of the D2C network because it requires limited capital investments from partners, allowing for rapid growth.
Aggarwal elaborated that while the company-owned stores will always be the backbone of its sales and service operations, the program will be instrumental in expanding the EV footprint deeper into the urban and rural markets.
“We will continue to expand and invest in our front-end network to accelerate EV adoption to #EndICEAge. By the end of next year, we expect to have 10,000 Network Partners across India,” Aggarwal added.
About Ola
Ola Electric is a well-known Indian EV manufacturer dedicated to transforming urban mobility. Ola Electric sells electric scooters and bikes priced from Rs 74,999 to Rs 1,99,999 respectively. The company operates the largest automated electric two-wheeler manufacturing plant in India, highlighting sustainability and innovation in the EV sector.
Also Read
Anant Mukesh Ambani & BP CEO inaugurated Jio-BP’s 500th EV charging station in Mumbai
About The Author
