The company returns to the market in September 2024 with a new product in the form of the MG Windsor EV popular car with satisfactory sales and a new battery leasing policy.
There has been vast advancement in the Electric vehicle (EV) market in India; primarily due to the success of MG Windsor EV. The model was into a month of being selected and recognized as the best-selling electric car in India for November 2024. That’s to prove popularity amongst Indian consumers. It can be said that this is a true indicator of what weight premium electric crossovers carry in this country at this point, and it sets MG Motor’s strategies perfectly in place in the EV segment.
Sales Record
MG Motor India has recently released the much-anticipated figures regarding the cars it sold in November 2024, along with the increase in sales compared to last year at twenty per cent. All in all, the cars were sold by the company for 6019, down from last year’s November 5016 units. Out of this total, the Windsor EV alone took over 3,144 units, thereby confirming it as a favourite with customers. More than that, the sales contribution of 70% of MG includes the New Energy Vehicle (NEV) portfolio, with the Windsor EV, Comet EV, and ZS EV models. These emphasize the competency of the dealer network and supply chain of MG at work.
Stylish Design
In this sense, wherever the MG Windsor EV rolls, it practices a great deal of head turn and then has a spacious interior that is capable of improving the complete driving experience. It is stylishly modern and puts forth practicality that is suitable within the urban or suburban environment.
The Specifications
This Windsor EV rides on 38 kWh lithium-ion batteries which are also IP67 rating protected from water and dust. The electric vehicle churns out a powerful 136 PS along with a vigorous peak torque of about 200 Nm making it a great feeling all through. It has four driving modes: Eco+, Eco, Normal, and Sport. It can travel 332 km on a single charge, according to ARAI, all three well-equipped variants (Excite, Exclusive, or Essence) will offer it.
Colour Options
The lovely Windsor EV would feature four colours for choice: Starburst Black, Pearl White, Clay Beige, and Turquoise Green. These are sure to meet the varied tastes of consumers so that every customer finds one to his liking.
Reasonable Pricing
Pricing of MG Windsor EV is aimed at a very broad segment of customers. The starting price has been placed at ₹9.99 lakh for those going with the pioneering Battery-as-a-Service (BaaS) model wherein a rental of ₹3.5 per km is charged up to December 31, 2024. The entry price of ₹13.50 lakh (ex-showroom) is for those who like to own the model with battery included.
Flexible Battery Rental Plan
The battery rental plan of the Windsor EV is a feature according to them. Customers take advantage of making monthly instalments to be able to use a battery and this has made their purchase cheaper in usage cost, customers would now have the freedom of battery usage. This model does not even bring the price of the automobile lower than possible but rather makes it extremely flexible to users.
As the number one-selling EV in the country, the MG Windsor EV has most definitely signified a shift towards electric mobility within the country. Backed up by an outstanding design, great specifications, and a revolutionary pricing model, MG Motor India has every potential to maintain its reign over the rest of the EV market. The Windsor EV shall prove central as more and more people come into the electric mobility segment.
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