Ather Energy delivered the Rizta electric scooter with its first multi-language interface which adds regional support to provide better user interaction.
The Indian electric vehicle market gets its first multi-language interface with dashboard technology unveiled by Ather Energy for its Rizta electric scooter. Through the new dashboard update users can select their preferred language to interact with their scooter directly from multiple available choices. Through its unique project, Ather Energy pushes forward with Indian electric mobility to deliver services that promote accessibility and personalized ownership.
Multi-Language Feature
Ather Rizta riders will experience enhanced overall use through the new dashboard interface which supports multiple languages. From this update, customers can access important scooter information and manage dashboard features using their selected language. The multi-language dashboard will launch in Hindi followed by Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada over the next three months according to Ather Energy Chief Business Officer Ravneet Singh Phokela. He highlighted the significance of language for personal identity.
Mr. Ravneet Singh Phokela stressed during an interview that “This interface exists to acknowledge how language creates powerful emotional bonds with individual users. The integration is not meant to fix any problems.” In India, language is identity. Through our interface, our customers gain the freedom to converse with their scooters in ways that bring them authentic personal satisfaction.
Consumer Demand
AudioSwitch created its multi-language dashboard based on factual studies revealing native population usage of local content at 98%. The Internet and Mobile Association of India (IAMAI) in collaboration with Kantar revealed in their 2024 study period that 98% of Indian internet users engaged with Indic language content.
Phokela explained that launching the Rizta scooter since it targets families enables Ather to efficiently increase its market share. The futuristic update will become available on initial Rizta models because Ather plans to gain enough user knowledge before deploying it across its product range.
OTA Updates
The multi-language interface gets deployed to users through a software update from AtherStack which is the company’s proprietary software engine and works over the air (OTA). The update will automatically reach all current Rizta Z users and those who recently purchased this scooter through AtherStack without requiring physical visits to service centers.
AtherStack Features
AtherStack powers various features on Ather scooters:
- FallSafe Detection: Alerts riders in case of potential hazards.
- AutoHold: Prevents rolling back on inclines.
- WhatsApp Notifications: Message notifications automatically display themselves on the dashboard interface.
- Live Location Sharing: Your current location becomes accessible to friends or family members through dashboard sharing.
- Ping My Scooter: Locate your parked scooter.
- Alexa Integration: Voice commands for hands-free operation.
Through its advanced features, the Rizta combines electric transport with intelligent mobility capabilities.
Scooter Specs
The Ather Rizta is available in two battery pack options:
- 2.9 kWh: Offers a range of 123 km.
- 3.7 kWh: Through the Indian Driving Cycle – IDC the Rizta provides its users an extended driving distance of 159 km.
Both versions operate under a 4.3 kW (5.7 bhp equivalent) motor system that peaks at 22Nm of torque. Opened at 0 the Rizta can hit 40 km/h speed within 4.7 seconds but attains its top 80 km/h speed through motor electronics regulation for all version models.
Pricing
The Ather Rizta’s price starts at ₹1.10 lakh and goes up to ₹1.46 lakh excluding showroom costs which matches contemporary electric scooter market prices.
Looking Towards the Future
Ather Energy is committed to extending multi-language dashboard capabilities throughout its entire product line if users respond positively and provide favorable feedback.
Ather Energy must develop scooters that match the unique cultural demands of its users as more Indian customers choose electric transportation systems.
Ather Energy achieved a major step forward in delivering accessible electric mobility to Indian consumers with their Rizta electric scooter’s multi-language dashboard implementation. The marketing success of Ather comes from understanding how language shapes personal identity and reflects cultural pride so the company stands out from competitors.
Electric vehicle adoption trends will depend heavily on features that serve to boost user satisfaction levels. Through planned model diversification and regular OTA technology updates Ather Energy stands as a leader for Indian sustainable transportation innovation that serves an entire population with distinct requirements.
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